DESIGN · AESTHETICS · CREATE
jue1
jue1 ibhureki rinoisa kukosha kukuru pakutaura kwepfungwa,
Mafungiro ekugadzira uye anofurira pfungwa ndiwo musimboti wekumhanyisa brand, uye zvigadzirwa ndiko kutaura uye kuwedzera kweiyi pfungwa.
Isu tiri kugara tichiedza kugadzira zvigadzirwa zvine innovative concept.
Nekugadzira nguva dzehupenyu dzisingakanganwiki dzevatengi, tinoburitsa zvinoshamisa mune zvakajairwa.
Brand Concept
Tichitarisa pakudzidza kwezvinhu zvakasanganiswa, kutanga kubva kune yakatarisana-yakatarisana nekongiri kugadzira itsva inodyidzana yekuona yekushongedza indasitiri cheni inobatanidza hunhu, dhizaini, uye kugadzirisa, ichipa vashandisi mhinduro dzakakwana dzezvido zvemunhu.
Explore
Isu tinoenderera mberi nekuongorora zvigadzirwa - zvekushandisa, zvigadzirwa zvehunyanzvi, zvigadzirwa zvekugadzira. Parizvino, zvigadzirwa zvekongiri zvakatevedzana zvinonyanya zvinosanganisira: marambi ekongiri, fenicha yekongiri, makongiri emakenduru, kongiri madota, kongiri mabhokisi mabhokisi, kongiri wachi, kongiri yehofisi zvinhu, kongiri kongiri kumadziro mataira (kushongedza kwemadziro), kongiri yekushongedza imba, etc.
Zvigadzirwa zvepamusoro zveBeijing Yugou (boka) Co., Ltd.
Yakatarisana neConcrete
Fair faced kongiri yakagadzirwa muma1930s. Nekushandiswa kwakakura kwekongiri mumunda wekuvaka chivako, vagadziri vezvivakwa zvishoma nezvishoma vakashandura pfungwa dzavo kubva kune kongiri sechinhu chechimiro kusvika pakuumbwa kwechinhu chacho, uye vakatanga kushandisa hunhu hwekushongedza hwekongiri kuratidza manzwiro anofambiswa nechivako. Uyezve, nhaurirano pamusoro pezvinhu zvezvinhu zvekongiri yakatarisana zvishoma nezvishoma yakaenda mberi kwehuwandu hwezvinhu zvekuvakisa uye yakapinda mumunda weunyanzvi uye tsika.Fair yakatarisana nekongiri ndeye kongiri yakasvibirira yakakodzera zita rayo: chimiro chekongiri hachidi kushongedza, uye zvigadzirwa zvemakemikari zvakaita semajasi uye zvinopera zvinosiiwa; Uyezve, inoumbwa pane imwe nguva pasina chiseling, kugadzirisa uye kupurasita, izvo zvinoderedza kuwanda kwemarara ekuvaka uye inobatsira kuchengetedzwa kwezvakatipoteredza.
ARTISTIC CONCRETE
ARTISTIC EXPRESSION
Muzviuru zvemakore zvapfuura, "kuchengeta kusingaperi" kwagara kuri hunhu hwenzvimbo hunofanira kuvakwa nenzvimbo dzevanhu dzenyama nedzemweya. VaRoma vekare vaisanganisa lime, jecha, matombo, mvere dzemabhiza uye ropa remhuka kuti rive kongiri yakasvibirira, vachivaka nzvimbo yaigara vanamwari nevanhu. Pakutanga kwezana remakore rechi18, "simende" mupfungwa yemazuva ano yakaberekwa, iyo yakabereka zvivako zvakawanda zvine mabasa emazuva ano zvakadai semaraibhurari, horo dzekuratidzira, tunnels, mabhiriji, etc. "Kuoma uye kusafa" kwagara kuri iko pamwe chete kunzwa kunoteverwa nenyika yevanhu.
Art ine basa resvikiro, rinotiyeuchidza kuburikidza nehunyanzvi: kana tichitarisa kunze, usakanganwa kutarisisa, kuitira kuti tigadzirise zvakare kukanganisa kwemagariro uye kukanganisa kwetsika.
Kurongekazve kwezvimedu zvekuziva uye kufambira mberi kweramangwana ndiko kupatsanurwa, kubatanidzwa uye kuenderana kwebudiriro uye nyaya, uye imperceptible "grey mwenje" pakati pechiedza nerima kana zuva rabuda nekunyura.
Chiedza ichi chinofanira kutorwa nehunyanzvi, kuburikidza nezviratidzo nehunyanzvi, kuratidza kufunga kwedu nebasa.
ARTISTIC CHARACTER
Kutonhora kwekongiri ndikowo kutonhora kwevanhu vemazuva ano. Iko kuoma kwakaoma kunoratidzawo kupfava. Icho chinhu chikuru chekuti vanhu vazvivhare (kusanganisira nzvimbo nepfungwa). Mazuvano uye universality zvinogara pamwe chete.
Pane imwe nguva yakapfava, yakamanikidzwa kuumbwa munzanga, iine ruvengo pamusoro pezvino, kuzivikanwa kwevanhu kunonyorwa, munhu mumwe chete anopiwa mabasa akawanda, nyore kupatsanurwa ... Kudzorerwa kwezviitiko izvi ndiyo chaiyo nzira iyo vanhu vemazuva ano vari kupfuura nayo , mamiriro ezvinhu avanonyatsoziva uye vanojaira, asi zvechokwadi haisi iyo inonyanya kudiwa.
BRAND STATEMENT
Nguva dzakagadzirwa nesu, isu tichatarisa nguva uye tonyora pasi remangwana sitiroko nesitiroko.
Ndiani anogona kutimiririra uye kuisa tarisiro yenguva?
Nguva iri kugara ichiyera kukura kwedu. Chiedza chenguva yemberi chinotibvumira kuona chiedza chakajeka zvakajeka, asi isu tiri kunyanya kutarisira kuyambuka chiedza uye kufamba tisingamire. Muka, Future muka.